More work
A brand film and content strategy for an independent, family run funeral director, built around the people, care and compassion that have defined the business for generations.
West & Coe were launching a new website and initially approached us to create a brand film. As we explored the project together, it became clear they also needed a wider content strategy that could support their new website, strengthen their social presence and give them assets for paid advertising.
In a business built on trust, showing services wasn’t enough. We focused on the people behind the business, spending time with the team to understand their values before a camera was ever switched on. By building the story around genuine care and compassion, we created content that reflected what families actually experience when working with West & Coe
Over three days, we captured interviews, documentary style footage and a carefully planned funeral procession to showcase the team’s professionalism and attention to detail. Alongside the hero brand film, we produced website video assets, social first edits and paid advertising creative, giving the business a complete library of content that could support its new website and future marketing.
What started as a request for a brand video became the foundation of West & Coe’s digital content. Alongside the new website assets, they now have a growing library of social first content and paid creative that gives them a consistent way to communicate who they are across every platform.
