Manilife

Before approaching us, Manilife were struggling to communicate their brand values and create a consistent visual identity across their socials.

We created content pillars based on the brands principles in order to nurture their current audience, create stronger community ties and improve brand awareness through expanding reach. By prioritizing people over product we developed a content strategy to better align with the brands mission of creating jovial moments with indulgent food.

Manilife have a truly inspiring story that needed to be told. We worked with the founder to create authentic and engaging content to connect with their audience. Faceless, clean recipe videos were replaced with a repeatable series we created in partnership with a chef who combined storytelling with food content. This familiar face and voice helped create the warm community feel and visual consistency that represents their brand. Manilife were bored of playing it safe and trusted us to create a series of comedic and controversial reels to spike engagement, improve reach and ultimately drive traffic back to their page.