Why Kent Kitchen & Bathroom Fitters Shooting Themselves in the Foot (And How to Fix It)
In Kent’s competitive home improvement market, stunning visuals aren’t optional—they’re essential. Yet many fitters still rely on grainy smartphone snaps or skip showcasing their work entirely. Here’s why this approach is costing you clients—and how professional photography and videography can transform your business.
1. First Impressions Matter – But Most Fitters Are Failing
Potential clients judge your expertise in seconds. Poor-quality photos of completed projects scream amateur, while crisp, professionally lit shots signal reliability. Consider these stats:
Listings with professional photos get 139% more clicks than those with amateur shots .
78% of clients choose contractors based on visual portfolios.
The Kent reality:
Local competitors use high-end visuals to dominate search results for terms like“Kent bathroom videographer” or “professional kitchen photography Kent. ”Without similar quality, your work gets buried—even if your craftsmanship is superior.
2. Video Drives Decisions – But Fitters Aren’t Telling Their Story
Video isn’t just a trend; it’s a conversion machine. For kitchen and bathroom projects, it:
Showcases transformations (e.g., a cramped Ramsgate bathroom becoming a spa-like retreat).
Builds emotional connections through before/after narratives
Boosts SEO (Google prioritizes video content, especially for local searches like “Kent bathroom installations”).
Case in point: A Dorset holiday cottage we worked for saw an 80% booking spike after adding a cinematic video tour . Yet most Kent fitters stick to static images, missing out on:
Social media virality (Reels/TikToks of installations get 3x more shares than photos).
Client trust (testimonial videos increase inquiry rates by 45% .
3. DIY Photos Hurt Your Reputation – And Your Wallet
Snapping quick pics with your phone might save £200 today, but it costs you long-term:
Clients assume low quality = cheap work.
SEO suffers: Blurry images tank your website’s ranking for terms like “bespoke kitchens Kent.”
Missed referrals: Clients won’t share subpar photos with friends.
Professional fix:
Hire Kent-based photographers like KB Media, who understand local architecture and can easily get to job locations.
Use video to highlight technical skill: time-lapses of tiling, close-ups of joinery,, finished products.
4. The Solution: Invest in Visuals That Sell For You
For Kent fitters, professional media isn’t a cost—it’s a revenue generator:
Portfolio shoots: Highlight your best work with still images and video
Case study videos: Show a renovation from demo to reveal. You want potential customers to see what you can offer them straight away.
Social snippets: Share 15-second Reels of tile patterns or smart storage solutions. Social media will be your biggest generator of clients if done correctly
If you are struggling to come up with a content plan that works for you, get in touch with KB Media. We are a Kent based media production company specialising in video / photo / social media services.
Email us at info@kbmedia.studio